12 June 2019

Summer Brunch with Sania Claus Demina

To celebrate her favourite spring styles, Sania invited her closest friends to an intimate summer brunch, including @hannastefansson, @lisa.olssons, @elsaekman, @hannamw or @ramihanna...

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31 May, 2019


After being named Sweden’s e-commerce company of the year, iDeal Of Sweden is now taking on the retail landscape! With the opening of...

24 May, 2019

Therése Lindgren x iDeal of Sweden

The ‘Dreamy Silk’ design particularly captures the essence of the collection and is a personal favourite of Therése’s. Instead of working with prints, she opted to use the beauty of different textures....

9 May, 2019

Spring Summer 2019

Did you miss our Spring Summer Events? We’ve collected an exclusive recap with the best looks and our favorite memories from the events....

11 April, 2019

Novalanalove – Everyday Bohemia

The feeling of freedom and summer ease is everything for Farina Opoku. Better known as @Novalanalove, the 28-year-old inspires us, and thousands of...

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