THE NEW UTILITY With Bianca Ingrosso

Always on the move and ever so connected, The New Utility celebrates the everyday heroes that make all the difference. Embracing modern convenience, the exclusive iDeal Concept assortment of magnetically compatible accessories offers effortless luxury and maximized comfort for today’s connected lifestyles.

Fashion Case

Our fashion cases meet the major trends, yet there is a timeless quality among each and every piece. These modern classics live and breathe fashion while offering a range of versatility in the form of various colors, patterns and styles.

Mayfair Clutch

Mayfair Clutch Velvet combines a timeless design made of luxurious velvet that creates a classic elegant accessory to fit any occasion. Velvet has been a dominating material within the fashion and interior design industry. Mayfair Clutch Velvet’s beautiful lustrous material is perfect for taking your personal style to the next level. The gold-colored detachable wristlet can be worn around the wrist or simply as a nice accent detail.


Our mobile holder & magnetic mounts can be used in the car as well as in the home. These products are compatible with all our mobile cases. The Ring Mount eases tension in your hand while scrolling through feeds, serves as a stand while watching videos, and makes sure you don’t drop your phone when taking a killer selfie. The Magnetic Ring Mount comes in two luxurious colours; gold and silver.

Fashion Qi Charger

Convenient and exquisite, the Qi wireless charging pads can be used with Qi-activated smartphones. Supports up to 10W. The charger can be used with iPhone XR/ Xs Max/ Xs/ X/ 8/ 8 Plus and Samsung S8/ S8 +/ S9/ S9 +/ S10 /S10+ /S10E, and other devices that support Qi-charging. The charger is available in our most popular prints.

Power Bank & Cable

The power bank has 5000mAh battery; equivalent to two full battery lives. It’s slim design fits perfectly in your pocket or bag. Equipped with a 2.1A output for fast charging. Mix and match your cases and cables to compliment your outfit! The 2 meter lightning cable is MFI certified by Apple and fits all Apple’s units with a lighting port. The cable is of the highest quality made in braided nylon and with luxurious golden details.


 Introducing Bianca Ingrosso for iDeal Of Sweden

Designer, entrepreneur and influencer Bianca Ingrosso is a woman with many talents. As a modern muse in the public eye, Bianca is inspiring women of all ages with her go-getter attitude, unbreakable honesty and effortless beauty. We have invited the young power woman to be the new face of iDeal Of Sweden. Bianca brings soft silhouettes, simplistic shapes and her ultimate signature pieces.

Read the interview here


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iDeal Of Sweden

Saffiano Case

A rich, leather-like texture lies at the heart of the classic Saffiano case.

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